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Missoula group pushes Tide to change detergent formula

By Faith Smith, KECI Reporter, fcronin@keci.com
Published On: Jan 30 2013 06:31:44 PM MST
Updated On: Jan 30 2013 06:34:28 PM MST
Missoula group pushes Tide to change detergent formula
MISSOULA, Mont. -

The makers of Tide laundry detergent are changing their formula.

This comes after a consumer report released by a Missoula-based group showed high levels of a known cancer-causing agent in the detergent.

Cassidy Randall, campaign and outreach manager for Missoula's chapter of Women's Voices of the Earth, says Procter & Gamble knew the carcinogen Dioxane was in their formula but there is no law in the U.S. requiring companies that make cleaning products to list the ingredients on the label.

Randall says she doesn’t think it should be the consumers’ burden to research which products are safe to bring into their homes.

“Products that we pick up off the shelf should just be safe to begin with,” said Randall.  “Companies should be making sure the ingredients they’re putting in their products, like Tide, are safe and that they’re not linked to serious health problems.”

Randall says it’s a victory for consumers who have been pushing for detergent reformulations for nearly a year. 

“Tide is a top-selling detergent and nonetheless Tide Free & Gentle is marketed to moms as a healthier choice for their kid’s laundry,” said Randall.  “When a lot of these moms found this out that there was a known carcinogen hiding out in what's supposed to be a healthier choice they were outraged.”

Proctor & Gamble is expected to completely reformulate its detergents by September.