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Automatic car starter sales soar as temperatures plummet

By Jordan Moore, KTVM Reporter, jmoore@ktvm.com
Published On: Dec 05 2013 06:22:19 PM MST
Updated On: Dec 05 2013 06:46:40 PM MST
BOZEMAN, Mont. -

It can be a hassle for many people who park outside and have to start up their cars in bitterly cold temperatures.

A typical routine includes walking out to the car, brushing off the snow and ice and then waiting for the vehicle to warm up. The routine can take up to 20 minutes and that means you are stuck outside in the cold.

This process is why one Bozeman company says when temperatures go down, their business booms. Good Vibrations sells automatic car starters. Manager Chet Trumbull explains when they start to see the rush.

"People in Montana are pretty resilient, even down to zero we will get a few calls but when it hits the negatives we see a lot more calls," said Trumbull.

While they have starters in stock, Trumbull says they are booked a week and a half out for installations. So far in December they have installed about 30 starters, and by the end of the month they expect that number to be right around 100. He says this is just the start of their busy season.

"We see two rushes. We see the rush right now in December when we first get the first nice cold snap, and when we get the cold winds and wet snow in January we see another one," said Trumbull.

There are two technicians busy installing three starters each, every day.

"We probably have 30 remote starts just waiting to get installed," said Trumbull.

Trumbull showed us how they work and explains you can stand up to 1,000 feet away and inside your home. With the click of a button, the engine starts up.

"It will unlock the vehicle, start it and then lock the vehicle so if someone tries to get away with it the second you hit the foot brake it will actually shut off the vehicle," said Trumbull.

With these safety measures, he says it is a win-win situation -- you get to stay out of the cold while your car warms up.