Bigfork's Electric Avenue was flooded with residents and visitors Thursday morning, and shop owners were seeing dollar signs.
"Going well and already starting to get busy and counting on a full day of slamming sales," said Sean Bonnet
It's July 4th, and folks here know that means the local economy is kicking into high gear.
"It just seems like its growing because naturally people are coming from farther away now because they've heard about it," explained Tammy Riecke.
Sean Bonnet of Montana Bearfood told NBC Montana this is their fourth year in Bigfork. He said they see 20-25 times more business walk through their doors in the summertime.
"We beat every year so far and I hope it continues," said Bonnet. "Everyone is a little optimistic it seems. They're a little bit more comfortable to spend money and makes everyone's life a little bit easier."
Thirty year gallery veteran Tammy Riecke's seen Bigfork's ups and downs, but she feels the bay town has an edge - a diverse selection of stores makes it a one-stop shopping destination and keeps Flathead visitors coming back for more.
"As we've been told by other people, even realtors, that people come a lot for the art galleries, the other unique shops and the good food," Riecke said. "Everybody has different styles and different price ranges so theres something for everybody."